American Spirit – American Legend

Grizzly Adams®

Grizzly Adams was a historical frontiersman who lived in the mid-19th century. His profile was similar to a Davy Crockett or a Daniel Boone. In 1966, author Richard Dillon referred to Grizzly Adams as, “perhaps the greatest individualist California ever produced.”

Grizzly Adams was well proven as mountain man and a western frontier hunter and tracker, but he is best recalled for his ability to tame and train grizzly bears—a talent that ended up landing him on stage as a showman in San Francisco just a few years after California became a state.

It’s worth noting that the ways of hunters during Grizzly Adams’ time on earth were much different then, and a few methods they used are unacceptable or even illegal today. The Grizzly Adams® brand does not condone that bygone aspect of history. Instead, while acknowledging his amazing prowess as a hunter, it also recognizes the wildlife loving side of the Grizzly Adams that grew to be recognized in American pop culture. This friendly, burly-bearded Grizzly Adams lived in his self-built cabin in the mountains while endeavoring to rescue and tame wild animals of all kinds with the help of his friendly pet grizzly bear, Benjamin Franklin, and his faithful dog, Rambler.

It is most positive to recall Grizzly Adams as the capable mountain man he became, who was intuitive to the behavior of wild animals in a highly unique way, and who appreciated the beauty of the Great Yosemite Valley—where he was one of the first Americans to establish a homestead after befriending the Miwok Indian tribes that resided there long before he arrived.

The Grizzly Adams® brand evokes the legendary self-reliant spirit that settled the Great American West.

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